Yes!: 50 Scientifically Proven Ways to Be Persuasive


Yes!: 50 Scientifically Proven Ways to Be Persuasive Author Noah J. Goldstein Ph.D.
ISBN-10 1416576142
ISBN-13 9781416576143
Year 2009-12-29
Pages 272
Language English
Publisher Free Press
Download Link Click Here


Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life Every day we face the challenge of persuading others to do what we want But what makes people say yes to our requests Persuasion is not only an art it is also a science and researchers who study it have uncovered a series of hidden rules for moving people in your direction Based on more than sixty years of research into the psychology of persuasion Yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life too Cowritten by the worlds most quoted expert on influence Professor Robert Cialdini Yes presents dozens of surprising discoveries from the science of persuasion in short enjoyable and insightful chapters that you can apply immediately to become a more effective persuader Often counterintuitive the findings presented in Yes will steer you away from common pitfalls while empowering you with little known but proven wisdom Whether you are in advertising marketing management on sales or just curious about how to be more influential in everyday life Yes shows how making small scientifically proven changes to your approach can have a dramatic effect on your persuasive powers

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