This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World


This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World Author Marc Stickdorn
ISBN-10 1491927186
ISBN-13 9781491927182
Year 2017-07-06
Pages 400
Language English
Publisher O’Reilly Media
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How can you establish a customer centric culture in an organization This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers Youll learn specific facilitation guidelines on how to run workshops perform all of the main service design methods implement concepts in reality and embed service design successfully in an organization Great customer experience needs a common language across disciplines to break down silos within an organization This book provides a consistent model for accomplishing this and offers hands on descriptions of every single step tool and method used Youll be able to focus on your customers and iteratively improve their experience Move from theory to practice and build sustainable business success

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