The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly


The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Author David Meerman Scott
ISBN-10 1119070481
ISBN-13 9781119070481
Year 2015-10-05
Pages 480
Language English
Publisher Wiley
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The most updated edition yet of the benchmark guide to marketing and PR with the latest social media marketing and sales trends tools and real world examples of success This is the fifth edition of the pioneering guide to the future of marketing The New Rules of Marketing PR is an international bestseller with more than 350 000 copies sold in over twenty five languages It offers a step by step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers raise visibility and increase sales This practical guide is written for marketing professionals PR professionals and entrepreneurs who want to grow their businesses and create success Learn how companies nonprofits and organizations of all sizes can leverage web based content to get timely relevant information to eager responsive buyers for a fraction of the cost of big budget campaigns This fifth editionthe most extensively revised edition yetincludes Dozens of compelling case studies with revisions Real world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms including Periscope Meerkat and Snapchat The New Rules of Marketing PR is an unparalleled resource for entrepreneurs business owners nonprofit managers and all of those working in marketing or publicity departments This practical guide shows how to devise successful marketing and PR strategies to grow any business David Meerman Scott is a marketing strategist bestselling author of ten booksincluding three international bestsellersadvisor to emerging companies such as HubSpot and a professional speaker on marketing leadership and social media Prior to starting his own business he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight Ridder at the time one of the world s largest information companies

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