Public Relations Account Executive Client Service Masterclass: A Step-by-Step Guide to Happier Clients, More Responsibility, More Success, More $$


Public Relations Account Executive Client Service Masterclass: A Step-by-Step Guide to Happier Clients, More Responsibility, More Success, More $$ Author Mike Sullivan
ISBN-10 1533498067
ISBN-13 9781533498069
Year 2016-05-27
Pages 90
Language English
Publisher CreateSpace Independent Publishing Platform
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EXCELLENCE IS NOT ENOUGH In todays business climate it is not enough to have superior public relations skills Most of your colleagues a k a competitors have those same skills What sets the STAR account executive apart are the skills described in this book Quick to read and absorb with direct action items and guidance this book can change your job into a career your career into a VP your VP into a CEO or Owner Invest in new skills Invest in yourself Be a Public Relations Account Executive Star Heres what makes an excellent PR account executive in to a star Trends in Our Industry and What They mean to your Career What Your Clients Really Want and How to Give it to them Meeting Your Clients Needs Relationships Knowing the Clients Business Finding the Right Strategies and Tactics Finding Perfect Program Ideas Effectively Presenting Your Ideas Getting Others to Do Great Work Getting and Using Client Feedback Client Complaints and What to Do About Them Growing Your Current Clients for Maximum Career Benefit Are You Ready Be a Star One click and you are on your way

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