Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies)


Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies) Author Janice (Ginny) Redish
ISBN-10 0123859301
ISBN-13 9780123859303
Year 2012-08-28
Pages 368
Language English
Publisher Morgan Kaufmann
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Web site design and development continues to become more sophisticated An important part of this maturity originates with well laid out and well written content Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web All of the invaluable information that she shared in the first edition is included with numerous new examples New information on content strategy for web sites search engine optimization SEO and social media make this once again the only book you need to own to optimize your writing for the web New material on content strategy search engine optimization and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets iPads and iPhones

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