How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician


How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician Author Ari Herstand
ISBN-10 1631491504
ISBN-13 9781631491504
Year 2016-12-20
Pages 400
Language English
Publisher Liveright
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Ari is at the front of the front He gets it I ve read a hundred how to make it in the music biz books and this one is today s definitive comprehensive manual Jack Conte 150 million YouTube views Pomplamoose CEO of PatreonForget everything you think you know about the odds of making it in the music industry Today odds mean nothing and success is not about lucky breaks Its about conquering social media mastering the art of merchandising and simply working harder and being smarter than everyone else We are living in the midst of an industry renaissance one that has left the record companies desperately struggling to maintain their prominence as a subculture of dedicated DIY do it yourself musicians have taken over These days talent is a given and success has to be earned In 2008 Ari Herstand boldly turned in his green Starbucks apron to his manager determined to make a living off his craft as a singer songwriter Almost a decade later he has become a founding member of the new DIY movement and a self sustaining musician all without the help of a major label Now drawing from years of experience Herstand has written the definitive guide for other like minded artists the ones who want to forge their own path and not follow the traditional markers of success like record sales hits on the radio or the amount of your label advance Incredibly comprehensive and brutally honest throughout How to Make It in the New Music Business covers every facet of the new business including how to Build a grass roots fan baseand understand the modern fanBook a profitable tour and tips for playing live such as opening vs headlining etiquette and putting on a memorable showBecome popular on YouTube Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didnt know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money More important they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape There has never been a better time to be an independent musician Today fans can communicate with their idols by simply picking up their phones artists are able to produce studio worthy content from their basement and albums are funded not by record men but by generous engaged supporters As result How to Make It in the New Music Business is a must have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry

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