E-Commerce 2017 (13th Edition)

E-Commerce 2017 (13th Edition) Author Kenneth C. Laudon
ISBN-10 0134601564
ISBN-13 9780134601564
Year 2017-01-23
Pages 912
Language English
Publisher Pearson
Download Link Click Here

Understanding The Vast And Expanding Field of E commerce Laudons E commerce 2017 Business Technology Society emphasizes three driving forces behind the expanding field of e commerce technology change business development and social issues A conceptual framework uses the templates of many modern day companies to further demonstrate the differences and complexities in e commerce today An in depth investigation of companies such as Uber Airbnb Instacart and others kick off the course while preparing students for real life scenarios In the Thirteenth Edition Laudon and Traver add new or update existing case studies to match developments in the e commerce field as they exist in todays tech world They built in additional video cases for each chapter making the material even more accessible to students as they prepare for their future roles in business

Leave a Reply

Your email address will not be published. Required fields are marked *