Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking


Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking Author Foster Provost
ISBN-10 1449361323
ISBN-13 9781449361327
Year 2013-08-19
Pages 414
Language English
Publisher O’Reilly Media
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Written by renowned data science experts Foster Provost and Tom Fawcett Data Science for Business introduces the fundamental principles of data science and walks you through the data analytic thinking necessary for extracting useful knowledge and business value from the data you collect This guide also helps you understand the many data mining techniques in use today Based on an MBA course Provost has taught at New York University over the past ten years Data Science for Business provides examples of real world business problems to illustrate these principles Youll not only learn how to improve communication between business stakeholders and data scientists but also how participate intelligently in your companys data science projects Youll also discover how to think data analytically and fully appreciate how data science methods can support business decision making Understand how data science fits in your organizationand how you can use it for competitive advantageTreat data as a business asset that requires careful investment if youre to gain real valueApproach business problems data analytically using the data mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates

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