Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Author Ed Catmull
ISBN-10 0812993012
ISBN-13 9780812993011
Year 2014-04-08
Pages 368
Language English
Publisher Random House
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NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Huffington Post Financial Times Success Inc Library JournalFrom Ed Catmull co founder with Steve Jobs and John Lasseter of Pixar Animation Studios the Academy Awardwinning studio behind Inside Out and Toy Story comes an incisive book about creativity in business and leadershipsure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath Fast Company raves that Creativity Inc just might be the most thoughtful management book ever Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first ever all access trip into the nerve center of Pixar Animationinto the meetings postmortems and Braintrust sessions where some of the most successful films in history are made It is at heart a book about how to build a creative culturebut it is also as Pixar co founder and president Ed Catmull writes an expression of the ideas that I believe make the best in us possible For nearly twenty years Pixar has dominated the world of animation producing such beloved films as the Toy Story trilogy Monsters Inc Finding Nemo The Incredibles Up WALL E and Inside Out which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really is Here in this book Catmull reveals the ideals and techniques that have made Pixar so widely admiredand so profitable As a young man Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a Ph D student at the University of Utah where many computer science pioneers got their start and then forged a partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine years later Toy Story was released changing animation forever The essential ingredient in that movies successand in the thirteen movies that followedwas the unique environment that Catmull and his colleagues built at Pixar based on leadership and management philosophies that protect the creative process and defy convention such as Give a good idea to a mediocre team and they will screw it up But give a mediocre idea to a great team and they will either fix it or come up with something better If you dont strive to uncover what is unseen and understand its nature you will be ill prepared to lead Its not the managers job to prevent risks Its the managers job to make it safe for others to take them The cost of preventing errors is often far greater than the cost of fixing them A companys communication structure should not mirror its organizational structure Everybody should be able to talk to anybody Praise for Creativity Inc Over more than thirty years EdCatmull has developed methods to root out and destroy the barriers to creativity to marry creativity to the pursuit of excellence and most impressive to sustain a culture of disciplined creativity during setbacks and success Jim Collins co author of Built to Last and author of Good to Great Too often we seek to keep the status quo working This is a book about breaking it Seth Godin

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