Confessions of an Advertising Man

Confessions of an Advertising Man Author David Ogilvy
ISBN-10 190491537X
ISBN-13 9781904915379
Year 2012-01-01
Pages 192
Language English
Publisher Southbank Publishing
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A new edition of thetimeless business classic featured on Mad Menas fresh and relevant now as the day it was written We admire people who work hard who are objective and thorough We detest office politicians toadies bullies and pompous asses We abhor ruthlessness The way up our ladder is open to everybody In promoting people to top jobs we are influenced as much by their character as anything else David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands First published in 1963 this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation It also became an international bestseller translated into 14 languages Fizzing with Ogilvy s pioneering ideas and inspirational philosophy it covers not only advertising but also people management corporate ethics and office politics and forms an essential blueprint for good practice in business

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