Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Author Alexander Osterwalder
ISBN-10 0470876417
ISBN-13 9780470876411
Year 2010-07-13
Pages 288
Language English
Publisher John Wiley and Sons
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Business Model Generation is a handbook for visionaries game changers and challengers striving to defy outmoded business models and design tomorrow s enterprises If your organization needs to adapt to harsh new realities but you don t yet have a strategy that will get you out in front of your competitors you need Business Model Generation Co created by 470 Business Model Canvas practitioners from 45 countries the book features a beautiful highly visual 4 color design that takes powerful strategic ideas and tools and makes them easy to implement in your organization It explains the most common Business Model patterns based on concepts from leading business thinkers and helps you reinterpret them for your own context You will learn how to systematically understand design and implement a game changing business model or analyze and renovate an old one Along the way you ll understand at a much deeper level your customers distribution channels partners revenue streams costs and your core value proposition Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide including 3M Ericsson Capgemini Deloitte and others Designed for doers it is for those ready to abandon outmoded thinking and embrace new models of value creation for executives consultants entrepreneurs and leaders of all organizations If you re ready to change the rules you belong to the business model generation

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